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The answer to these questions could have major implications for the leisure industry. As the country’s leisure manufacturers struggle to make a profit in style, they’re looking to boost sales and profitability by expanding into elegance. According to a Mckinsey review, fragrance and cosmetics are a “flagship” enterprise that can generate growth in many other categories for luxury brands.
But the plan is not without dangers. The crammed type can be difficult to bite. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns prague city guide pdf.
The event of Burberry, which took its splendor company in- residence under previous Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the company’s licence partnership with Interparfums Sa, which held the passport for its Montblanc and Van Cleef & Arpels fragrances, sent shares of the company tumbling 9.4 percentage on Sept. 6. Kering’s obtain of Creed at a 14- periods profits three in October even made investors sit up and take notice.
